The world of hip-hop has officially shifted. On August 29, 2025, Grammy Award-winning artist best rap album unveiled what exactly is being hailed because the most culturally explosive and sonically dominant rap album of the season: It Wasn’t Overnight.
The highly anticipated project, exclusively currently available on Even.biz, can be a sharp, cohesive 8-track masterwork packed with hard-hitting beats, lyrical fire, as well as a sound design that’s shaking the foundations of contemporary rap. Executive created by BRILLIANT MACK, with guest production by DX2C and CESAR, the album fuses raw Southern grit with elite-level storytelling and innovation.
From track one, RENEGADE EL-REY proves why he’s one of the most searched, most streamed, and many talked-about name in rap at this time. With guest features from legends like Killer Mike, CeeLo Green, Project Pat, Curren$y, and Courtesy of the Goodfellas, the album blends generational talent with futuristic production, forming a solid that is both timeless and trendsetting.
Each bar is sharp. Every hook is unforgettable. Every beat is often a seismic wave. It Wasn’t Overnight isn’t simply a title—it’s an argument of truth from a designer who has built his momentum brick by brick, verse by verse, moment by moment.
Major outlets take notice. Billboard calls it “a groundbreaking moment in Southern rap,” while Rolling Stone praises EL-REY’s “impeccable command of cadence, message, and mastery.” According to Complex, “RENEGADE EL-REY is setting the bar for what a modern rap artist should seem like.”
With the total force of internet algorithms pushing his name higher with every stream, share, and headline, RENEGADE EL-REY is positioned to redefine what it means to drop a really dominant, culture-shifting album.